Page #3 - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com

Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!

Negril Chamber of Commerce Guide Training Programme
Page #3

Community Tourism ... "The Way Forward"
Continues......

Billy's Grassy Park - Great Jamaican Food - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!

Billy's Grassy Park - Great Jamaican Food
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Market Trends

Rapid increase in overall travel.
Growth in popularity of vacations to natural areas - particularly dramatic growth to parks in developing countries.
Massive dissatisfaction with the simplistic travels offered by travel firms.
Growing interest in educationally-enhanced travel offered by research institutions, museums, environmental organizations and other nonprofit groups.
Growing public concerns about the disappearance of wild life and authentic local cultures.

Target Markets for Community Tourism

The marketing slogan for Community Tourism is "where the beach ends, our country life begins...".
The target markets are: the mature market - senior citizens, study and research groups, universities & colleges, church organizations, botanists, environmentalists, nature lovers, ornithologists, the independent traveler, Afro-Americans, Caribbean persons at home and abroad, socially conscious groups.

Valley View from Waterworks Nature Preserve
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Waterworks Nature Preserve Pool - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!

Waterworks Nature Preserve Pool
[Click On Photo for a Larger View - 84KB]

Conclusion

Community Tourism marketing is a way forward as is an integrated approach to the development of a country resulting in an improved quality of life for communities both in resort areas and rural areas.
Community Tourism vacations and tours provides visitors with the real experience of the country.
Community Tourism offers visitors diverse experiences and allows them to make friends easily.
Community Tourism could be the catalyst for encouraging the broader industry to be ecologically sustainable.
Community Tourism in many ways can set the standards for the rest of the industry to follow. To preserve and enhance those characteristics can make a community interesting and memorable.
Be Clean.....Be Green!

Back To Main Page
Community Tourism - Page #1
Community Tourism - Page #2
Community Guide Training Program Itinerary - Page #4

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